about tracy & upended creative

Why Choose Me?

Hi, I’m Tracy — a lifelong creative, digital strategist, and guide for those ready to turn the page and step into something new.

As a Holistic Digital Consultant tirelessly transforming businesses of all stripes, I’m here to help you cut through the noise and achieve real growth.

For over 30 years, I’ve lived at the intersection of art and entrepreneurship, building a career that’s as layered as the mountain landscape. I’ve worked as a photographer, web designer, writer, content strategist, and social media consultant, partnering with small businesses, makers, and mission-driven entrepreneurs across North America.

I’m a lifelong learner, and a firm believer that your business — like your life — can be both meaningful and sustainable.

I blend all of my experience into AI-powered consulting and digital marketing that actually works — with integrity, clarity, and creativity at the core.

From harnessing AI to optimizing social media and designing high-converting websites, I bring a strategic, results-oriented approach that aligns with my clients’ goals and empowers brands to stand out.

Insightful and intuitive, I specialize in guiding professionals through pivotal moments of change. Your digital presence should genuinely reflect who you are and where you’re headed—a dynamic expression of your evolving story and that of your business.

Whether you’re reimagining your career, building or refining your brand, launching a new venture, or building an AI-powered marketing strategy, my job is to help you reclaim your vision — and bring it online, beautifully.

Together, we’ll create a digital presence that captures your unique vision, connects with your audience, and turns passion into progress.

On a more personal note, I know what it is like to transition my business, my career, and my various phases of life. Nothing is static.

First, I’m a devoted wife and proud GenX mother of three young adult kids – two incredible and talented sons and one exceptional and talented daughter. Talk about transitions and adapting to change!

When I’m not deep in digital, you’ll find me throwing pottery, painting, knitting, fermenting something delicious, or walking the trails around my BC home.

I’m also a proud generalist – finally, there’s actually a name for what I am!😜 Over the past several decades, I’ve embraced change as a constant companion, continually adapting my purpose, vision, and career. My journey has woven through diverse roles.

This rich tapestry of experiences has not only honed my professional skills but also deepened my understanding of transformation and reinvention. I know firsthand the challenges and exhilarations of redefining one’s path. It’s this understanding that fuels my passion for helping others navigate their own transitions.

Work with me to clarify your vision and transform your online identity, as I equip you with robust, AI-driven tools to make your journey smoother and more fulfilling. Let’s embrace the beauty of change and create a digital presence that not only stands out but also feels authentically you.

Let’s make space for what’s next.