A lifelong creative, storyteller and digital strategist with a passion for connecting ideas, people and possibilities.
For more than 30 years, I’ve worked at the intersection of creativity, communication, technology, and entrepreneurship. My career has taken me through photography, writing, web design, content strategy, and digital communications—each discipline adding another layer to how I see, think, and create.
Today, I bring that experience together through upended creative, partnering with businesses and organizations to uncover what makes them distinctive and transform their ideas, knowledge, and expertise into compelling stories and meaningful communications.
I’m a curious thinker, a creative problem-solver, and a proud generalist. I love seeing the big picture, finding connections others might overlook, and bringing fresh perspectives to familiar challenges. Whether I’m shaping a brand narrative, developing a website, creating editorial content, or guiding a new communications initiative, I approach every project with curiosity, collaboration, and creative intention.
And because I’m endlessly fascinated by what’s next, I’m embracing the possibilities of AI-powered content systems—not as a replacement for human creativity, but as a way to amplify it.
I believe the most exciting opportunities lie in combining thoughtful storytelling, authentic expertise, and intelligent technology.
At the heart of it all is a simple belief: every business has something worth sharing. Sometimes it just takes a creative partner to help bring it to life.
I believe the best ideas emerge from genuine collaboration. I take the time to understand your business, the people behind it, what makes it distinctive and what you’re hoping to achieve. Often, the most compelling stories are already there, waiting to be uncovered.
As your creative partner, I bring fresh perspective, strategic thinking and a multidisciplinary approach to the table. I connect the dots between your expertise, your audience and the opportunities to communicate in ways that are authentic, engaging and memorable.
I’m equally excited about the possibilities of emerging technology.
By integrating AI-powered content systems into the creative process, I help businesses work smarter, capture valuable knowledge and develop more consistent communications—while keeping human creativity, judgment and authentic storytelling firmly at the centre.
Whether we’re developing a website, shaping a brand narrative, creating an editorial campaign or building a more intelligent approach to content, my goal is the same: to make the creative process collaborative, purposeful and genuinely enjoyable.
Not simply creating content for your business, but creating something meaningful together.
I’ve never been particularly good at staying in one lane. And somewhere along the way, I realized that’s actually one of my greatest strengths.
I’m a lifelong learner, a maker, an explorer of ideas and someone who finds inspiration in all sorts of unexpected places. I love learning new things, making connections and discovering what happens when different interests and disciplines intersect.
On the personal side, I’m a devoted wife, proud GenX mom to three wonderfully talented adult children, and happiest when there’s something interesting to learn, make or explore.
When I’m not immersed in creative projects for clients, you’ll likely find me throwing pottery, painting, sketching, knitting, experimenting in the kitchen or wandering the trails around my home in beautiful British Columbia. My creative pursuits aren’t separate from my professional life—they feed it. Every new skill, experience and perspective adds something to the way I approach my work.
I’m also an unapologetic generalist. After decades of working across photography, writing, design, technology and entrepreneurship, I’ve come to appreciate the value of a broad perspective. I don’t believe creativity happens in neat little compartments. The most interesting ideas often emerge when seemingly unrelated things come together.
And perhaps that’s what I love most about the work I do today: the opportunity to keep learning, exploring and creating alongside people who are passionate about what they do.
Because there’s always another story to tell, another connection to make and another possibility worth exploring.
