empowered social
mini-worshop series
Transform the social media for YOUR small business!
Better, more engaging social media content… to build your brand, grow your following, and generate more valuable leads!
Operating and building a small business is hard work!
Make your social media work for you…
without taking up a ton of your valuable time.
Social media tools, resources, tactics for small business – step-by-step (yes, lots of hand-holding!).
EMPOWERED SOCIAL MINI-WORKSHOPS:
strategic.social
A plan and vision for each post – in minimal time, with minimal effort. Start seeing your following grow almost immediately!
Get all the tools, resources, and guidance as your social media strategy is developed as you move through the program — customized for YOUR SMALL BUSINESS in only about an hour!
empowered.content
Beat the procrastination and overwhelm!
Content tools and tactics to do social media better, faster, and easier — with improved performance almost immediately!
Even if you’re not a writer, or if you’re overwhelmed with the demands of social media — simple, easy, and stress-free ways to create GREAT social media for your small business.
Here’s the skinny with social media for small business in 2021…
Posts that pitch get old… FAST!
We are tired of feeling like someone is always selling to us.
We want to feel a connection.
Like we’re being seen and heard — known.
Even if it’s with a business.
We want to buy from you…
We just want you to respect us enough to provide us some value. What’s in it for me to follow you?
…and that’s where thoughtful, well-planned SOCIAL MEDIA comes in.
When you develop a simple strategy to understand and know your potential audience and customer; when you know how to genuinely consider what they need – where they feel pain, joy, inspiration, and fun…
That’s when you solve their problem.
And that’s when they place their trust in you and share time and space in their busy days with your business.
the strategic social methodology
STEP #1
What are your goals for social media?
What do you want and need to get out of social media? Use the SMART system to align with your marketing objectives. They can include:
- Increasing traffic to your website or a specific section of your website
- Growing your brand audience
- Increasing followers
- Improving social media engagement
- Generating leads and sales
STEP #2
Understand who you are talking to.
Who is your customer? Who is your target audience? You can’t speak to them until you know who they are and why your business might be of interest to them.
What is the essential information if you want to turn social media followers into customers for your business?
- Age
- Location
- Job title or industry
- Interests
Who is your product or service geared to? What problem are you solving for them? What motivates them to buy and their buying behaviour – affordability or quality? What are their goals? What are their frustrations? What are their preferred social media channels?
The answers to these questions will help you develop the content that will resonate best.
STEP #3
Identify Channels, Themes, and Schedule
With a defined audience, you’ll have a better insight into the social media channels where you’ll be most likely to connect and engage with them.
When you know your platforms, you can consider the content themes that will be best as well as a posting schedule.
When you are starting from scratch and unsure about what to post, there are 2 golden rules you can follow to inform your content decisions:
The rule of thirds
- ⅓ of your posts are promotional
- ⅓ provide value — inspiration, ideas, advice
- ⅓ are posts of personal stories to build your brand
The 80/20 rule
- 80% of your posts should inform, educate, or entertain your audience
- 20% can directly promote your brand.
EXPERT TIP:
Default to posts that provide value.
When you offer FREE insider, expert information about your product or service, you not only create potentially shareable content, but you also establish trust in your brand – invaluable when starting out!