How to create a YouTube account

YouTube for business — setting up your account.

How to create a YouTube channel

Creating a YouTube channel using your Google account

If you have a Google account, you can watch, share and comment on YouTube content. However, Google accounts don’t automatically create YouTube channels. Getting a new channel set up is a simple and quick process, though.

1. Go to YouTube and sign in

Head over to YouTube.com and click ‘sign in’ in the top right corner of the page:

Then log in using the Google account you’d like your channel to be associated with:

2. Head over to your YouTube settings

In the top right corner of the screen, click on your profile icon and then click “Create a channel.”

Where to find the YouTube “create channel” link

3. Create your channel

Next, you’ll have the option to create a personal channel or create a channel using a business or other name. For this example, we’ll choose the “Use custom name” option, which is recommended for small businesses and brands:

You have the option create a YouTube channel with your name or a custom name.

Next, you’ll name your channel.

Creating a name for your YouTube channel

Note: As you’ll see from the settings at this step, creating a new channel name will also create a new Google account with its own settings and YouTube history. This account nests within your main Google account and can be fully managed from the Google settings. It’s quite useful as you can use this new account to like and comment on other YouTube videos and participate in YouTube as your brand.

After this step, you’ll have the chance to further customize your channel. You’ll see options for:

  • Uploading a profile picture
  • Adding a description of your channel
  • Adding links to your sites – this can include custom links to a website or blog as well as social links to Instagram or Twitter
Further settings for your YouTube channel – profile picture, description, and links

Congratulations! You’ve just created a new YouTube channel! 🎉

Next, let’s fill out all the information and create some channel art to get your page looking awesome (click here to jump to the next section).

How to create a YouTube channel if you don’t already have a Google account

If you don’t already have a Google account set up, you’ll need to create one before you get started on YouTube. To do this, simply follow the below steps:

  1. Head to YouTube.com
  2. Click ‘Sign In’
  3. Now, choose the option to create a Google account
  4. Follow the steps to create your Google account

Now, you’re all set up with a Google account and can follow the above steps to create a YouTube channel.