A Facebook Business Page makes it easier for people to discover and interact with your business and brand online — for free!
You have to be logged in to your Facebook personal page before you can sign up for a Facebook business page. There is no shared information between these pages — your personal page and your personal information are not publicly visible to your business page followers.
Select the type of page you want to create: business/brand or community/public figure. We’re assuming you want a page for business, so click the Get Started button for that option.
Now, enter all of your business information. For the page name, use your business name or the name people will most likely search for as they look for your business.
For category, include a word or two that describes your business. Facebook will also suggest options. If your business falls into more than one category, choose the one that customers would be most likely to think of when they think about your business.
Once you’ve chosen your category, the box will expand to request further details – your address and phone number. You can choose if you want to make this information public or to display only your city and province or state.
When you’re done, click Continue. Note that moving forward wil indicate your acceptance of Facebook’s Pages, Groups and Events Policies, so you might want to review those before you proceed.
Step 2. Add Pictures
Upload profile photo and cover images for your Facebook page. You want to create a great visual first impression, so consider your choices carefully. Your photos should align with your brand and help to easily identify your business.
Upload your profile photo or graphic first. This image will accompany your business name in search results and when you interact with users. It also appears on the top left of your Facebook page.
If you have a recognizable brand, your logo is recommended. If you’re a public figure, a picture of your face is a good choice. As a small, local business, a well-shot image of your signature offering is a good choice. You want to achieve immediate recognizability.
Your Facebook profile picture displays at 170 x 170 pixels on a desktop and 128 x 128 pixels on mobile. It will be cropped to a circle, so make sure there are no critical details in the corners.
Choose your ideal photo or graphic, click Upload Profile Picture.
Choose your cover image – the most prominent image on your Facebook business page.
Your cover image should reflect the essence of your business and convey your brand personality. It will display at 820 x 312 pixels on desktop or 640 x 360 pixels on mobile. It should be at least 400 pixels wide and 150 pixels tall. Recommended size: 720 x 315 pixels.
Choose your ideal image and click Upload a Cover Photo.
You have created your Facebook business page.
With the bones of your Facebook Business Page in place, there’s still work to do before you make it public and share it with your audience.
Step 3: Create your username
Your username or vanity URL is how you will be identified on Facebook.
A username can be up to 50 characters long. Don’t use extra characters just because you can. You want it to be easy to type, easy to remember, and easy to find. Make it your business name or as close a variation as you can.
Click Create Page @Username in the left menu to set up your vanity URL.
Click Create Username to complete the change. A pop up will appear showing you the links people can use to connect with your business on Facebook and Messenger.
Step 4: Add business details
Don’t delay in filling in the details! You want to complete all of the fields in the About section of your business page right out of the gate.
Facebook is, in most cases, the first place someone might find information about you, so you want the About section complete from the launch of your page. For instance, if someone is looking for a business that’s open till 9, they’ll want to see this information confirmed on your page. If the information isn’t available, they’re likely to look elsewhere.
To complete out your business details, click Edit Page Info in the top menu. From here, you can share important information about your small business.
This is a short description that will appear in search results. It only needs to be a couple of sentences (maximum 255 characters), so a deep-dive isn’t necessary. You’ll have an opportunity for more in-depth information later.
This is where you’ll see the category you entered in Step 1. You can add additional categories here to make sure Facebook shows your page to all the right people.
Add all the essential contact details you’d like to have public – phone number, website, and email.
If you have a physical office or storefront, double-check that it’s correct on the map. You can also add details about your service area, so people know, for example, which neighbourhoods you serve.
Enter your business hours. This information will appear in search results.
Click Save Changes under each section to implement your changes as you go.
Step 5. Tell your story
With the essential details completed, now you can share the fun stuff — why people should follow and engage with your business on Facebook.
This is where you can add a longer description of your business. To do so, click See more in the left menu, click About, and then click Our Story on the right-hand side.
Here you can add a detailed description of the products or services you offer and why people should Like and/or Follow your business page. This is your opportunity to set expectations. How will you interact with fans through your Facebook Page? Offer a compelling reason for them to follow your activity.
Enter a headline and text for your story, then upload a relevant photo. When you’re finished, click Publish.
Step 6. Create your first post
Before you send out the invites to like your Facebook Business Page, post some valuable content. Share relevant content from other thought leaders in your industry or create your own posts.
You can also create an event or product offer, if that’s more relevant – click one of the options in the Create box at the top of your page.
No matter what you post, you want to ensure that it provides value to visitors encouraging them to follow your page and stay informed about more.
Step 7: Publish your page and invite an audience
You have now created a Facebook business page that will provide an easy way to reach a potential audience, leads, and customers, who will enjoy following you and what you have to offer. Click the big green Publish Page button in the left-hand menu.
Your Facebook Business Page is now live!
Now you want to encourage a following. Start with your personal Facebook friends and send an invite for them to like your page. If you have other channels, use them to encourage followers to join you on your Facebook business page. Use “follow us” icons on your promotional materials and email signature.
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