With a background in design and development, part of creating something useful and effective for the client is understanding exactly how they plan to use their new or refreshed web presence.
With small businesses, who often utilize their website as simply electronic business card, when confronted with the question about Social Media and how actively they plan to engage in it, it’s not unusual for the client to wince, if not outright cringe, and vehemently insist, “No, no social media – I don’t have time to worry about tweeting and Facebook.”
And they’d be right. They feel as though they don’t. Particularly if they haven’t done it before.
I’m a content creator. And, as such I tend to proselytize the power of fresh content and maintaining a variety of channels to promote product and/or service to not only do the important work of building community and audience, but actual business.
As my clients protest, I sit back resigned but understanding, well aware how daunting the task appears.
Chances are you’re using social media on a regular basis already
I don’t leave it there, however. Social engagement and utilizing social channels are too valuable to let go without a stronger pitch. I get them thinking about it further by asking a couple of simple questions:
Who is your target market. To whom will you be directing your more conventional advertising efforts?
What is your favourite way to communicate? For instance, are you partial to quick, entertaining anecdotes; do you take a lot of pictures with your phone?
Only a couple of questions, but they can provide important insights to someone who doesn’t consider marketing through social media right for them.
Chances are pretty good that most people are contributing in some way or other to a particular channel in their regular day-to-day. It’s just a matter of better directing that effort to marketing their business.
In retail? Use the snaps you’re already taking to flesh out your Instagram or Facebook accounts as you consider your greater messaging and how that can be implemented in hashtags directed to your market to gain followers.
Have a landscape business? Same goes. There’s nothing better than a visual to use before and afters as well as progress snapshots to better promote your services.
Social media becomes yet another business asset
These are only a couple of examples, but they work regardless the industry. Real estate, construction, technology, you name it… all industries where social media can be effectively leveraged to grow your community, following and, ultimately, leads.
As you build out your content it becomes another asset of your business, creating a space that you occupy, contributing to the value of your product or service. And, better than your conventional avenues of marketing, largely free.
So, before discounting entirely, ask yourself the two simple questions above, and then give it a go. If you keep at it a while, you might actually be surprised that you 1. actually might enjoy it a little and, 2. reap the tangible benefits of connecting with your people, growing your following and increasing your potential for leads and sales.
If you’d like more information on how social media will work for your business, please don’t hesitate to ask – scroll down!
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