multi-screening. mobile-friendly. is your website ready?

these past few years have seen a very rapid evolution in how we surf the web, consume content and really, manage our lives.

sit on any mode of public transit, wait in line just about anywhere or go out for drinks with friends and and observe the relationships… with their devices!

cellphone-toon001

 

given the increasing reliance on mobile devices, it’s not surprising that Google has jumped aboard and is now being very explicit in how they favour mobile friendly websites in their search results.  Google strives to provide quality user experience and mobile search volume is beginning to exceed that of desktop.  as a result, a new ranking factor may help the search giant more effectively meet that demand.

Google has no control on whether or not a site is currently mobile-friendly. you may have noticed an icon that alerts users to mobile-friendly websites in search results. it may prove to be valuable in driving search traffic to mobile-friendly websites.

the bottom line is, with the growing trend of mobile search growth, it becomes that much more important that websites are mobile-friendly.

mobile-vs-standard

Google aside, simply considering the quality of user experience should encourage anyone with a website to ensure they can easily viewed regardless the device.   as per the example above, it is clear a standard site on a mobile device provides poor user experience: fonts are too small, there’s an overwhelming amount of information on one screen, and it’s very difficult to navigate. unless there isn’t another choice for the source of information the user will definitely choose a mobile-friendly website to visit.

here’s an example of effective responsive design for mobile:

mobilefriendly-website

some companies and designers have simply implemented multiple sites to accommodate the demand for mobile searching. Larry Page, Google co-founder and chief executive (ceo), expressed strong feelings against having multiple sites for multiple devices. as a result, Google officially endorsed responsive design as the preferred method of building a mobile-friendly website. responsive design is a web design approach aimed at crafting sites to provide an optimal viewing experience – easy reading and navigation with a minimum of resizing, panning, and scrolling – across a wide range of devices (from mobile phones to desktop computer monitors).

it’s a brave new world… where devices have become indispensable. some would argue, almost like arms… or children!

so, make Google happy… and don’t let your service or product get lost in mobile searches because your site is out of date.  we can help you keep, even increase, your ranking with a new site, optimized fully for mobile.

stay search-able… contact us!

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