Web Design-Negotiate Solutions
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New Branding & Web Design!

So very proud of this launch! This was a branding and web design project that strived to balance the corporate with the more progressive, forward thinking.  It's a new business and the design concepts are geared to reflect the professionalism…
using instagram for business
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3 of the Best Reasons to Use Instagram for Your Business

If there were any skeptics who saw the rise of social media as merely a quickly passing trend, they couldn't possibly have anticipated that, 16 years ago yesterday, Facebook would be celebrating yet another birthday connecting over 100 million…
Content Strategy- Do I Need One?
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Content Strategy – Do I Need One?

These last few years have seen the veritable explosion of "content" as part of marketing plans. As content marketing finds its place in marketing strategies and budgets, it's the task of developing an actual content strategy, to more…
Google - Content is king!
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The royalty that is content creation

Content is king, so they – the royal they, as in that all-consuming entity known as the innernets – continue to crow. or, queen, as is my preference.  And it's true. content creation dominates the messaging of the Information Age. Google…
Getting Your Way
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Getting someone to do what you want

When people have their own reasons for doing things, they get done.  bottom line. Whether it's your colleague, employee, boss or teenager, unless you can glean from them what their motivations are, or what it is that sparks their reasons…
mcdonalds rebranding

mcdonalds revamps... cuz nobody's 'lovin' it'!

bad numbers this first quarter for the fast food giant, it seems. despite an uptick in the UK, Russia and, oddly enough, France of all places, the rest of the world is choosing differently for their burger and fries. as to flagging sales…
mcdonalds rebranding

community rebranding- when to consider a refresh

as many communities consider how to best make their way into the future with a solid, if not growing, tax base, jobs, increasing numbers of young families, well-attended schools and opportunities for their youth; a common stop in the road is…
mcdonalds rebranding

multi-screening. mobile-friendly. is your website ready?

these past few years have seen a very rapid evolution in how we surf the web, consume content and really, manage our lives. sit on any mode of public transit, wait in line just about anywhere or go out for drinks with friends and and observe the…
mcdonalds rebranding

a campaign logo - what makes a good one?

twitter exploded yesterday with politicos and designers alike, all abuzz... what the hell was team Clinton thinking?!? the blue 'h' and red arrow came under a ton of not-so-friendly fire yesterday with the formal launch of Hillary Clinton's…
mcdonalds rebranding

more than web design. brand new... to you!

so very pleased to be introducing the new website for upended!  after setting up and encouraging so many of our clients to pursue a blog platform to funnel leads and traffic, we figured it was about time we did the same. we'll enjoy posting…