Your Content Marketing: It’s Really Quite Simple… Just Not Easy!

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Struggling with Content Marketing x600

I spent a lovely snowy afternoon yesterday talking to a small business, web design client about how she might amp up and generate engagement with not only her website but also her social media, specifically Facebook – tools integral to growing her business and expanding her influence and reach.  Essentially, her content marketing strategy. She’s eager and willing and […]

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How’s Your Elevator Pitch? 9 Tips to Make It More Effective

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How’s Your Elevator Pitch? 9 Tips to Make It More Effective

You have an unexpected opportunity to sell your big idea or new business venture to a potential new client or investor.  The research shows that you’ll have NO MORE than 30 seconds to deliver your best pitch.  Are you ready?! If you own a business or are developing a product or service looking for clients or possibly investors, […]

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Creative Content Works… Even If Your Niche Might Be A Little Boring

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Creative Content... Get Punchy! Even If Your Niche Might Be A Little Boring

It’s 2017 and I’m trying not to crawl down that crazy rabbit hole of offering more content marketing trends to expect for the coming year.  It’s tough… because I, like every other entrepreneur out there, wants to know what will  be most effective to draw eyeballs, generate leads and, well, put food in the babies’ mouths. […]

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The Marketing Funnel of Love: Content Marketing and Funnelling Leads

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Content Marketing Funnel of Love

Marketing your business online can seem enough of a burden that many simply don’t even want to get started (see last post!).   It wasn’t that long ago that adverts in the local paper, perhaps a radio spot or even a billboard were what you did to let people know you were out there.  It was […]

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No Time for Social Media?

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Social Media For Small Business

With a background in design and development, part of creating something useful and effective for the client is understanding exactly how they plan to use their new or refreshed web presence. With small businesses, who often utilize their website as simply electronic business card, when confronted with the question about Social Media and how actively they plan […]

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Mess and Creativity Go Hand in Hand!

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Messiness helps Creativity- Steve Jobs messy home office

Is messiness a sign of creativity? I certainly like to think so as I, yet again, transfer piles to other piles, essentially taking from Peter to lose Paul behind yet another stack of obvious essentials: tax forms, bills, favourite notebook(s), container(s) of pens and innumerable mechanical pencils (I do everything in pencil – commitment issues?!), old contracts, […]

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New Branding & Web Design!

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Web Design-Negotiate Solutions

So very proud of this launch! This was a branding and web design project that strived to balance the corporate with the more progressive, forward thinking.  It’s a new business and the design concepts are geared to reflect the professionalism and values of the client while taking into consideration the expectations and needs of the intended market. I […]

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