Using content to shape a culture around your business
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The Power of Content: Shaping a Culture Around Your Business

When it comes to approaching social media and the other communications deployed to build a brand or business it's important to understand the significance of content and how it can be instrumental in developing and shaping the culture around…
Social Media & Content Strategy for Small Business
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Social Media & Content Marketing: Is it Good for Small Business?

Did you know that one in five relationships and one in six marriages was initiated online?  Over 67 percent of consumers utilize social media for customer service. The average person spends around an hour and 40 minutes browsing social…
Struggling with Content Marketing x600
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Your Content Marketing: It's Really Quite Simple... Just Not Easy!

I spent a lovely snowy afternoon yesterday talking to a small business, web design client about how she might amp up and generate engagement with not only her website but also her social media, specifically Facebook – tools integral to…
How’s Your Elevator Pitch? 9 Tips to Make It More Effective
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How’s Your Elevator Pitch? 9 Tips to Make It More Effective

You have an unexpected opportunity to sell your big idea or new business venture to a potential new client or investor.  The research shows that you’ll have NO MORE than 30 seconds to deliver your best pitch.  Are you ready?! If you…
Creative Content... Get Punchy! Even If Your Niche Might Be A Little Boring
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Creative Content Works... Even If Your Niche Might Be A Little Boring

It's 2017 and I'm trying not to crawl down that crazy rabbit hole of offering more content marketing trends to expect for the coming year.  It's tough... because I, like every other entrepreneur out there, wants to know what will  be most…
Content Marketing Funnel of Love
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The Marketing Funnel of Love: Content Marketing and Funnelling Leads

Marketing your business online can seem enough of a burden that many simply don't even want to get started (see last post!).   It wasn't that long ago that adverts in the local paper, perhaps a radio spot or even a billboard were what you…
Social Media For Small Business
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No Time for Social Media?

With a background in design and development, part of creating something useful and effective for the client is understanding exactly how they plan to use their new or refreshed web presence. With small businesses, who often utilize their…
Messiness helps Creativity- Steve Jobs messy home office
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Mess and Creativity Go Hand in Hand!

 Is messiness a sign of creativity? I certainly like to think so as I, yet again, transfer piles to other piles, essentially taking from Peter to lose Paul behind yet another stack of obvious essentials: tax forms, bills, favourite notebook(s),…
Web Design-Negotiate Solutions
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New Branding & Web Design!

So very proud of this launch! This was a branding and web design project that strived to balance the corporate with the more progressive, forward thinking.  It's a new business and the design concepts are geared to reflect the professionalism…
using instagram for business
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3 of the Best Reasons to Use Instagram for Your Business

If there were any skeptics who saw the rise of social media as merely a quickly passing trend, they couldn't possibly have anticipated that, 16 years ago yesterday, Facebook would be celebrating yet another birthday connecting over 100 million…