The Power of Content: Shaping a Culture Around Your Business

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Using content to shape a culture around your business

When it comes to approaching social media and the other communications deployed to build a brand or business it’s important to understand the significance of content and how it can be instrumental in developing and shaping the culture around your business. Have you ever thought about your business in terms of culture?  Have you thought […]

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MORE FROM THE UPENDED MAGAZINE



Social Media & Content Marketing: Is it Good for Small Business?

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Social Media & Content Strategy for Small Business

Did you know that one in five relationships and one in six marriages was initiated online?  Over 67 percent of consumers utilize social media for customer service. The average person spends around an hour and 40 minutes browsing social media every day, and the number of internet shoppers in the US will reach 217 million, having spent about $4.846 TRILLION DOLLARS last […]

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Your Content Marketing: It’s Really Quite Simple… Just Not Easy!

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Struggling with Content Marketing x600

I spent a lovely snowy afternoon yesterday talking to a small business, web design client about how she might amp up and generate engagement with not only her website but also her social media, specifically Facebook – tools integral to growing her business and expanding her influence and reach.  Essentially, her content marketing strategy. She’s eager and willing and […]

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How’s Your Elevator Pitch? 9 Tips to Make It More Effective

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How’s Your Elevator Pitch? 9 Tips to Make It More Effective

You have an unexpected opportunity to sell your big idea or new business venture to a potential new client or investor.  The research shows that you’ll have NO MORE than 30 seconds to deliver your best pitch.  Are you ready?! If you own a business or are developing a product or service looking for clients or possibly investors, […]

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Creative Content Works… Even If Your Niche Might Be A Little Boring

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Creative Content... Get Punchy! Even If Your Niche Might Be A Little Boring

It’s 2017 and I’m trying not to crawl down that crazy rabbit hole of offering more content marketing trends to expect for the coming year.  It’s tough… because I, like every other entrepreneur out there, wants to know what will  be most effective to draw eyeballs, generate leads and, well, put food in the babies’ mouths. […]

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The Marketing Funnel of Love: Content Marketing and Funnelling Leads

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Content Marketing Funnel of Love

Marketing your business online can seem enough of a burden that many simply don’t even want to get started (see last post!).   It wasn’t that long ago that adverts in the local paper, perhaps a radio spot or even a billboard were what you did to let people know you were out there.  It was […]

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No Time for Social Media?

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Social Media For Small Business

With a background in design and development, part of creating something useful and effective for the client is understanding exactly how they plan to use their new or refreshed web presence. With small businesses, who often utilize their website as simply electronic business card, when confronted with the question about Social Media and how actively they plan […]

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