Using content to shape a culture around your business
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The Power of Content: Shaping a Culture Around Your Business

When it comes to approaching social media and the other communications deployed to build a brand or business it's important to understand the significance of content and how it can be instrumental in developing and shaping the culture around…
Social Media & Content Strategy for Small Business
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Social Media & Content Marketing: Is it Good for Small Business?

Did you know that one in five relationships and one in six marriages was initiated online?  Over 67 percent of consumers utilize social media for customer service. The average person spends around an hour and 40 minutes browsing social…
Struggling with Content Marketing x600
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Your Content Marketing: It's Really Quite Simple... Just Not Easy!

I spent a lovely snowy afternoon yesterday talking to a small business, web design client about how she might amp up and generate engagement with not only her website but also her social media, specifically Facebook – tools integral to…
How’s Your Elevator Pitch? 9 Tips to Make It More Effective
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How’s Your Elevator Pitch? 9 Tips to Make It More Effective

You have an unexpected opportunity to sell your big idea or new business venture to a potential new client or investor.  The research shows that you’ll have NO MORE than 30 seconds to deliver your best pitch.  Are you ready?! If you…
Creative Content... Get Punchy! Even If Your Niche Might Be A Little Boring
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Creative Content Works... Even If Your Niche Might Be A Little Boring

It's 2017 and I'm trying not to crawl down that crazy rabbit hole of offering more content marketing trends to expect for the coming year.  It's tough... because I, like every other entrepreneur out there, wants to know what will  be most…
Messiness helps Creativity- Steve Jobs messy home office
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Mess and Creativity Go Hand in Hand!

 Is messiness a sign of creativity? I certainly like to think so as I, yet again, transfer piles to other piles, essentially taking from Peter to lose Paul behind yet another stack of obvious essentials: tax forms, bills, favourite notebook(s),…
Google - Content is king!

The royalty that is content creation

Content is king, so they – the royal they, as in that all-consuming entity known as the innernets – continue to crow. or, queen, as is my preference.  And it's true. content creation dominates the messaging of the Information Age. Google…
Getting Your Way

Getting someone to do what you want

When people have their own reasons for doing things, they get done.  bottom line. Whether it's your colleague, employee, boss or teenager, unless you can glean from them what their motivations are, or what it is that sparks their reasons…
mcdonalds rebranding

mcdonalds revamps... cuz nobody's 'lovin' it'!

bad numbers this first quarter for the fast food giant, it seems. despite an uptick in the UK, Russia and, oddly enough, France of all places, the rest of the world is choosing differently for their burger and fries. as to flagging sales…
mcdonalds rebranding

community rebranding- when to consider a refresh

as many communities consider how to best make their way into the future with a solid, if not growing, tax base, jobs, increasing numbers of young families, well-attended schools and opportunities for their youth; a common stop in the road is…