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No Time for Social Media?

With a background in design and development, part of creating something useful and effective for the client is understanding exactly how they plan to use their new or refreshed web presence.

With small businesses, who often utilize their website as simply electronic business card, when confronted with the question about Social Media and how actively they plan to engage in it, it’s not unusual for the client to wince, if not outright cringe, and vehemently insist, “No, no social media – I don’t have time to worry about tweeting and Facebook.”

And they’d be right.  They feel as though they don’t.  Particularly if they haven’t done it before.

I’m a content creator.  And, as such I tend to proselytize the power of fresh content and maintaining a variety of channels to promote product and/or service to not only do the important work of building community and audience, but actual business.

As my clients protest, I sit back resigned but understanding, well aware how daunting the task appears.

Chances are you’re using social media on a regular basis already

I don’t leave it there, however.  Social engagement and utilizing social channels are too valuable to let go without a stronger pitch.  I get them thinking about it further by asking a couple of simple questions:

  1. Who is your target market.  To whom will you be directing your more conventional advertising efforts?
  2. What is your favourite way to communicate?  For instance, are you partial to quick, entertaining anecdotes; do you take a lot of pictures with your phone?


Social Media for Small Businesses

Only a couple of questions, but they can provide important insights to someone who doesn’t consider marketing through social media right for them.

Chances are pretty good that most people are contributing in some way or other to a particular channel in their regular day-to-day.  It’s just a matter of better directing that effort to marketing their business.

In retail?  Use the snaps you’re already taking to flesh out your Instagram or Facebook accounts as you consider your greater messaging and how that can be implemented in hashtags directed to your market to gain followers.

Have a landscape business?  Same goes.  There’s nothing better than a visual to use before and afters as well as progress snapshots to better promote your services.

Social media becomes yet another business asset

These are only a couple of examples, but they work regardless the industry.  Real estate, construction, technology, you name it… all industries where social media can be effectively leveraged to grow your community, following and, ultimately, leads.

As you build out your content it becomes another asset of your business, creating a space that you occupy, contributing to the value of your product or service.  And, better than your conventional avenues of marketing, largely free.

So, before discounting entirely, ask yourself the two simple questions above, and then give it a go.  If you keep at it a while, you might actually be surprised that you 1. actually might enjoy it a little and, 2. reap the tangible benefits of connecting with your people, growing your following and increasing your potential for leads and sales.

If you’d like more information on how social media will work for your business, please don’t hesitate to ask – scroll down!




3 of the Best Reasons to Use Instagram for Your Business

If there were any skeptics who saw the rise of social media as merely a quickly passing trend, they couldn’t possibly have anticipated that, 16 years ago yesterday, Facebook would be celebrating yet another birthday connecting over 100 million people every month.

In the sea of status updates, we’re all looking for that little something to help us grab a little piece of the news feed.  In 2014 mobile media consumption surpassed online for the first time with more than 100 million daily active users.  This activity included 1.6 billion daily likes, and 20 billion – yes, 20 BILLION!! – shared photos. If you’re looking at the millennial market, those numbers are even higher.

The number of photos shared gives us all the data confirmation we really need.  Which only serves that with over 300 million Instagram users – and growing – the visual platform is a no-brainer for developing your brand and building business.  Here’s why:

1. Instagram allows for a consistent visual representation of your brand

An image has the power to inspire as it informs and there is nothing like a picture to convey a message and tell, or show, the story of your brand.  From historical images to that which happened today, providing consistent visual updates of your work, service or product engages your community and audience on an entirely different level.

No matter the industry, any company can create visual campaigns to reach their targeted audience, sharing interesting and evocative imagery along with creative captions.

2. Instagram is effective for engaging with your followers and growing your community

Social media users are eager to share stories and experiences visually and Instagram offers a one of the best platforms to do this.  Content on Instagram is simply more sharable, easier to understand, and far more universal than other types of content.  Keep in mind, however, that in order to capture the attention of your audience you must be active on the platform, creating content that is not only engaging but also shareable for your target audience.

3. Instagram-mers are far more likely to interact with your content

Instagram is the best social and mobile platform for brands to reach audiences that are willing to engage.

A recent study by Forrester Research found that Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. Instagram is the channel that continues to grow as data indicates that users are moving away from Twitter and Facebook,  rather investing their time in Instagram.

Marketing is about reaching consumers to invoke a change in their behavior, giving them a call to action.

Instagram is beautifully simple to use.  It’s full of potential with people eager to connect with a brand on a more intimate and tangible level.

If you’re not marketing on Instagram, you’re missing out.