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5 Fool-Proof Social Media Musts to Grow Your Small Business

Let’s face it… growing a successful small business can be nothing short of a f*cking grind!

Even if it’s founded on something you’re passionate about. Maybe especially so, as all of your time, energy – sweat, blood, tears! – and money goes into the development of this product or service that has excited and inspired you enough to jump into the abyss and build a business around it in the first place.

Enhancing Your Social Media Presence Can Be Easy – Really!!

The biggest part of the grind often comes with the promotion and marketing necessary to build a business.  It’s unusual when the business owner is not only great at what they do but that they’re also great at the marketing end of things. If only!

Specifically, it can be the additional challenge of growing what has become a mandatory social media presence that can confuse, frustrate, and overwhelm entrepreneurs on their way to success. Consequently, the important online marketing work often takes a back seat as all of the valuable resources (mental, physical, spiritual, and financial) are being spent, or are consistently under strain keeping the business afloat and moving forward.

But… it doesn’t have to! I’m here to reassure you that you CAN do this. Social media is relatively simple in its implementation, and with regular, consistent activity can help to grow your audience, increase engagement, and, ultimately, begin to translate to viable leads.

Say it with me: I CAN F*CKING DO THIS!! To help get started, simply schedule 15 minutes to half an hour each day to devote to developing your social media practice. The steps listed below are designed to take some of the grunt- and guess-work out of it!

What to know more?? Click HERE to receive our easy and effective Intro Social Media Strategy specially designed for small businesses.

Baby steps – five easy social media fundamentals to get you going:

1. Identify Goals & Objectives

This first step is HUGE! You MUST identify what you want your social media presence to accomplish.  Do you want to increase following and likes (I recommend this as the first goal, regardless)? Drive traffic to your website or blog? Generate sales?

Make sure you know what you’re after – before you start posting. Know which platforms are best for your product or service and how they work as well as what audiences you can reach, where.

2. Understand the Needs of Your Audience

This is all about identifying pain point, really. The needs of your audience help you interact with them on a much more personal, intimate level. If you know what content is most relevant, what’s important to them, and what they want to read, it will go along way in illuminating what you need to provide them. Get your head around this and, with each post, you can give them what they want which, ideally, inspires them to explore further your product or service – visiting your various channels of social media as well as your website or blog.

3. Produce Valuable Content

This is your opportunity to translate your passion for what you do to the social media content you offer your following. People who visit your social media channels or website are often asking ‘What’s in it for me?’ and you want to be sure that you are providing information across channels that answers that question with content of value. Whether it’s a unique insight into your industry; a funny quote, image, or both; or any other content that isn’t merely a sales pitch.

Be sure to incorporate relevant visuals – photos, videos, infographics help catch the eye in a cluttered feed, drawing interest and engagement.

Providing rich content helps set you apart as an authority in your space, inspire the trust of your following, as well as showcase your business and website, which brings in more customers and more money.

4. Incorporate Fun: Games, Contests, Giveaways!

If there’s a sure-fire way to get conversations going and generate interest in your content, it’s to bring the fun!  Incorporate activities that beg responses to questions – trivia games, or “caption this” requests – to build engagement, generating likes, follows, shares, and traffic.

In line with the ‘What’s in it for me?’ agenda, give away something for free.  This isn’t a random something. In exchange for likes, shares, or email addresses to build your list, make sure your giveaway is something designed to draw your visitors further into your business, now as well as into the future. It doesn’t have to be expensive.  It can be a free sample of your product, a discount code, perhaps a short trial, or the e-book you’ve written.

Engaging in a fun way with your audience is a terrific way to earn and keep valuable followers who will stay engaged, looking forward to the content you provide.

5. Give Your Audience a Reason!

You want to approach every post you create from the perspective of giving your customers, existing and potential, a reason to like your page, follow your profiles and continue to receive your content. Demonstrate your commitment to them by posting interesting, valuable updates consistently and frequently providing them a reason, day after day, to stick with you.  Not only looking forward to what you have to say but because of the increasing interest in your business!

What to know more?? Click HERE to receive our easy and effective Intro Social Media Strategy specially designed for small businesses.

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Is Facebook Still Relevant For My Business?

Yes, yes, and YES!

No question, with all that’s befallen the social media behemoth in recent months, it’s certainly fair to ponder whether or not Facebook is still relevant – to average, everyday users as well as your business.

Enjoy the Best of Both: Photos of Your Granny’s New Boyfriend AND Effective, Targeted Marketing

And, no matter how you might feel about Facebook with regards to your personal social media practices, the fact is, it’s still a gigantic boon for any business, big or small, for growing following, increasing engagement, and driving more web traffic and leads your way.

The fact remains, that with more than 2 billion active users, Facebook is still the go-to for all of us, regardless recent news alerting us to data breaches, compromised security, and Zuckerburg frigging around with algorithms.

It’s also a cheap and effective way to market your business.

Admittedly, given the algorithm changes implemented earlier this year, using Facebook for business purposes has become more a little more challenging, but it’s still, hands down, one of the best tools for communicating with your target audience.

Organic, original content is terrific and posting aggressively is encouraged.  But where Facebook shines for business, is through the specific targeting of paid advertising campaigns.

Regardless how you may feel about it personally, Facebook knows a sh*t-ton about its users (more than you may actually be comfortable with!) and this information is used to your significant advantage when you work with their advert program.

facebook advertising

Leverage the social media giant, as well as your content, to drive traffic and grow your following, and ultimately, your business:

  1. Promoting blog content.  You really should have a blog and here’s why: we can’t say enough about sharing and “boosting” a solid blog post on your Facebook business page that succinctly – and entertainingly – identifies your product or service, or a particular element thereof, providing value to readers and potential followers/leads. It’s super effective at driving traffic to your website, as well as establishing your authority in your space.
  2. Call to Action. Facebook offers you really convenient ways to get click throughs to your product, service or website for either purchase or more information.  You can add a call-to-action button to the top of your page to encourage visitors to interact. Things you can have customers do include get in touch, shop, sign up, or download an app or game. Facebook recently rolled out some new call-to-action options to give you a wider selection of buttons to display for your page visitors.
  3. Allow for Reviews. A terrific trust-builder!  On the left-hand side of your page, you can add a link for reviews. Here, customers can leave a star rating and write a review on your business. Reviews and ratings show up at the top of your page. These reviews help verify your business and make it easy for satisfied customers to recommend your product.
  4. Community Page. This page is where posts, photos and videos from customers can be posted. Customers can also check in to your store here. The Community Page is a great place for your audience to interact and share, while learning more about your company.

Techniques to Make Facebook Work for Your Business… Effectively & Inexpensively

  1. Know Your Audience. Take advantage of the great targeting tools provided by Facebook. As already mentioned, they know who they’re users are and, by default, can target your audience based on parameters you set. Of course, you need to know who you’re trying to sell to first, but with Facebook’s help you are able to target specific demographics, locations and interest groups.
  2. Be Conversational NOT Sales Pitch-y!  You want to connect with your audience not merely sell to them.  While you may have created a Facebook business page to grow your customers, your audience won’t respond well if they feel as though you’re always trying to sell them your product or service with every post. Try to be personable in your Facebook posts. Help your audience feel comfortable with you by sharing more than just marketing and promotional content.
  3. Contests & Giveaways! Everybody loves the opportunity to get something for free! Take advantage of this and offer a great prize in exchange for post or page likes, comments, and shares.  Contests and giveaways are a terrific way to encourage engagement and following. Just be sure that they’re relevant to your product or service. As you’re wanting to attract the ideal audience for your business, give away something they value, not simply a random something or other.
  4. Share Great Content from Other Sources. Relying on your own original content all the time can be onerous and, really, isn’t always practical.  Rather, consider building your authority an open source affair. If another source is talking about something relevant, interesting, entertaining, informative, or beneficial to your target audience in any way, go ahead and share it!
  5. Engage With Your Engagement – no drive-by posting!  If you’ve gone to the time and effort to create and share valuable posts, go ahead and respond to any comments, questions and concerns. If you’re having conversations with your audience, they’re more likely to become your customers.It’s important to note that this past January 2018, Facebook announced it was making major changes to its newsfeed algorithm. With this change, Facebook now prioritizes personal connections and engagement. Bottom line: your posts won’t be seen unless they generate a conversation.
  6. Use Video! Nothing stops the eyeball quite like a moving picture! Video is super effective at drawing in those precious eyeballs in this era of shortening attention spans. It doesn’t have to be long and involved – short and sweet works!  Take advantage of video tools such as Facebook Live and Boomerang to attract viewers to your post as they scroll their feeds.
  7. Facebook Adverts! Really, THE best way to reach your desired audience is to run Facebook ads. Yes, they’ll cost you money, but it’s so reasonable compared to the other means of advertising you might be used to paying for.  Facebook ads are so worth what you’ll spend and they’re so darned effective because you can choose your targeted audience based on demographics, behaviors or contact information. Choose a daily or overall budget for ads, select the amount of time an ad runs, and adjust your desired audience, based on who you know your potential customer to be. Even more helpful, Facebook tracks the interactions on each promotion you run, which can help you develop highly successful campaigns in future.