How’s Your Elevator Pitch? 9 Tips to Make It More Effective
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How’s Your Elevator Pitch? 9 Tips to Make It More Effective

You have an unexpected opportunity to sell your big idea or new business venture to a potential new client or investor.  The research shows that you’ll have NO MORE than 30 seconds to deliver your best pitch.  Are you ready?! If you…
Content Marketing Funnel of Love
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The Marketing Funnel of Love: Content Marketing and Funnelling Leads

Marketing your business online can seem enough of a burden that many simply don't even want to get started (see last post!).   It wasn't that long ago that adverts in the local paper, perhaps a radio spot or even a billboard were what you…
Getting Your Way
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Getting someone to do what you want

When people have their own reasons for doing things, they get done.  bottom line. Whether it's your colleague, employee, boss or teenager, unless you can glean from them what their motivations are, or what it is that sparks their reasons…