This was a branding and web design project that strived to balance the corporate with the more progressive, forward thinking. It’s a new business and the design concepts are geared to reflect the professionalism and values of the client while taking into consideration the expectations and needs of the intended market.
I knew we were looking at a more corporate sensibility in the development of the logo. I didn’t want it too stuffy and, in close consult with the client, figured we would be able to undo some of the overtly corporate with the colour palette. Purple provide our pop, the foundation, and our departure from the usual lawyer-liness typically drawn from the monochrome of a suit!
The result is simple: a graphic that pops with colour while quietly alluding to the client’s specialty of negotiation. It sets the tone for a clean new establishment identity, but allowing for some departure from a corporate sensibility in the supporting collateral – web and print.
The goal when putting together the web design was to come up with something clean and easy to navigate but also feel very different to almost ALL legal industry websites. Here’s the thing… any sites related to lawyers trend towards:
1. grey or blue
2. overwhelmingly corporate
3. same, same, SAME!!
Yes, this is a lawyer, and soon to be collection of lawyers, but, given the target market – Seattle area startups and entrepreneurs – this lawyer’s site needed to feel fresh and forward-thinking. It needed to stand out from the sea of grey and blue. It needed to balance the solid corporate experience and expertise with the progressive nature of my client, while appealing to the progressive, innovative nature of my client’s client.
So, in keeping with this vision, along with the aesthetics of the site, a single page, dynamic scroll was the ticket. This allowed the message and services to be clearly identified and the information easy to find. The site is intended to give an overview while taking every opportunity to encourage contact.