Entries by upended

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The Power of Content: Shaping a Culture Around Your Business

When it comes to approaching social media and the other communications deployed to build a brand or business it’s important to understand the significance of content and how it can be instrumental in developing and shaping the culture around your business. Have you ever thought about your business in terms of culture?  Have you thought […]

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Social Media & Content Marketing: Is it Good for Small Business?

  Did you know that one in five relationships and one in six marriages was initiated online?  Over 67 percent of consumers utilize social media for customer service. The average person spends around an hour and 40 minutes browsing social media every day, and the number of internet shoppers in the US will reach 217 million, having spent about $4.846 TRILLION […]

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Your Content Marketing: It’s Really Quite Simple… Just Not Easy!

  I spent a lovely snowy afternoon yesterday talking to a small business, web design client about how she might amp up and generate engagement with not only her website but also her social media, specifically Facebook – tools integral to growing her business and expanding her influence and reach.  Essentially, her content marketing strategy. She’s eager and willing […]

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Creative Content Works… Even If Your Niche Might Be A Little Boring

It’s 2017 and I’m trying not to crawl down that crazy rabbit hole of offering more content marketing trends to expect for the coming year.  It’s tough… because I, like every other entrepreneur out there, wants to know what will  be most effective to draw eyeballs, generate leads and, well, put food in the babies’ mouths. […]

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No Time for Social Media?

With a background in design and development, part of creating something useful and effective for the client is understanding exactly how they plan to use their new or refreshed web presence. With small businesses, who often utilize their website as simply electronic business card, when confronted with the question about Social Media and how actively they plan […]

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Mess and Creativity Go Hand in Hand!

 Is messiness a sign of creativity? I certainly like to think so as I, yet again, transfer piles to other piles, essentially taking from Peter to lose Paul behind yet another stack of obvious essentials: tax forms, bills, favourite notebook(s), container(s) of pens and innumerable mechanical pencils (I do everything in pencil – commitment issues?!), old contracts, […]

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New Branding & Web Design!

So very proud of this launch! This was a branding and web design project that strived to balance the corporate with the more progressive, forward thinking.  It’s a new business and the design concepts are geared to reflect the professionalism and values of the client while taking into consideration the expectations and needs of the intended market. I […]