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3 of the Best Reasons to Use Instagram for Your Business

using instagram for business

If there were any skeptics who saw the rise of social media as merely a quickly passing trend, they couldn’t possibly have anticipated that, 16 years ago yesterday, Facebook would be celebrating yet another birthday connecting over 100 million people every month.

In the sea of status updates, we’re all looking for that little something to help us grab a little piece of the news feed.  In 2014 mobile media consumption surpassed online for the first time with more than 100 million daily active users.  This activity included 1.6 billion daily likes, and 20 billion – yes, 20 BILLION!! – shared photos. If you’re looking at the millennial market, those numbers are even higher.

The number of photos shared gives us all the data confirmation we really need.  Which only serves that with over 300 million Instagram users – and growing – the visual platform is a no-brainer for developing your brand and building business.  Here’s why:

1. Instagram allows for a consistent visual representation of your brand

An image has the power to inspire as it informs and there is nothing like a picture to convey a message and tell, or show, the story of your brand.  From historical images to that which happened today, providing consistent visual updates of your work, service or product engages your community and audience on an entirely different level.

No matter the industry, any company can create visual campaigns to reach their targeted audience, sharing interesting and evocative imagery along with creative captions.

2. Instagram is effective for engaging with your followers and growing your community

Social media users are eager to share stories and experiences visually and Instagram offers a one of the best platforms to do this.  Content on Instagram is simply more sharable, easier to understand, and far more universal than other types of content.  Keep in mind, however, that in order to capture the attention of your audience you must be active on the platform, creating content that is not only engaging but also shareable for your target audience.

3. Instagram-mers are far more likely to interact with your content

Instagram is the best social and mobile platform for brands to reach audiences that are willing to engage.

A recent study by Forrester Research found that Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. Instagram is the channel that continues to grow as data indicates that users are moving away from Twitter and Facebook,  rather investing their time in Instagram.

Marketing is about reaching consumers to invoke a change in their behavior, giving them a call to action.

Instagram is beautifully simple to use.  It’s full of potential with people eager to connect with a brand on a more intimate and tangible level.

If you’re not marketing on Instagram, you’re missing out.

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