• CONTENT CREATORS
    ~ STORYTELLING TO GROW YOUR BUSINESS ~
    writing . content marketing & strategy . design

creative


Connect & Build Audience. Increase Traffic. Develop your customer base.

CONTENT STRATEGY. CONTENT MARKETING.

Specializing in high quality, valuable digital content creation.

Helping you better identify, target and communicate with your audience, building community and value.

Blog posts, infographics, social media and other valuable materials
to drive traffic and improve your search engine ranking.

Where most content marketing falls flat, we rise above: engaging in thorough customer research
from which we develop an effective and targeted content strategy.

OUR GOAL: create and foster a real connection with people who are, or will soon become, your customers.
We discover what is meaningful to them and create that which will resonate best, moving you towards increased success.

Communicating with you, your team, and your customers, along with thorough and ongoing research into your market,
we get the best read on how to most effectively create and focus the content we provide for you.
Developing a well-researched database of topical and resonant subject matter,
we prepare ourselves with the roadmap to growing your audience and customer-base.


OUR SERVICES

WHAT WE DO

CONTENT STRATEGY/MARKETING


If you've been handling your business' blog in-house, you know how hard it is to keep a consistent publishing schedule. Even if you've outsourced to a writer, you still find yourself supplying them subject matter and handling the promotion yourself.
upended is designed to give you more than just a high-quality writing team. We manage every piece of the process for you.
The articles we publish to your blog are optimized to get your target customers to your website and on to your email list.
We happily handle the task of writing your weekly email newsletter. We also manage the daunting task of keeping up with social media, ensuring those channels never go "cold".

  • Draw & develop the larger story that your business tells.
  • Well-researched articles that resonate with your customers.
  • Engage your audience, creating content to drive profitable behaviors.
  • Email newsletter writing
  • Social media posting
  • Monthly analytics reports

CLICK to review our Content Writing Ratesheet.

DESIGN


Delivering state-of-the art, clean and user-friendly web and print solutions based on your company's unique business needs & goals. With our team and top-notch customer service, we hold our own as a small, but pre-eminent, design and development powerhouse!

CLICK to contact us for more information on our DESIGN services.

ARTICLES

FROM THE MAGAZINE

Content Marketing Funnel of Love
Social Media For Small Business

No Time for Social Media?

March 29, 2016 .

No Time for Social Media?

March 29, 2016 .

Messiness helps Creativity- Steve Jobs messy home office
MAGAZINE

content bites

WRITING SAMPLES

LOWER COLUMBIA INITIATIVES CORP. (LCIC)

The LCIC works to develop a creative, dynamic and competitive business environment that fosters economic growth. The voice tends towards the corporate while maintaining a conversational tone.


Market Research Workshop | December 16

Market Research Workshop: Good solid market research lays the foundation for your business plan.
According to Bloomberg, about 80% of entrepreneurs’ business ventures fail within the first 18 months.
Whether just setting out with a great entrepreneurial idea or perhaps already finding yourself struggling to stay on track and keep your business solvent, the most crucial first step is market research.
Market research provides businesses with information on a range of topics, from consumer’s wants, needs, and shopping behaviors, all the way to competitive analysis, and even full industry breakdowns. So, depending on the main challenges confronting your business, there are ways to research new solutions. > > >


Business Walk Report Results

The results of the region’s first ever Business Walk are in!
Taking place during Small Business Week this past October, the results, compiled in the Business Walk Report, highlight valuable information that the Lower Columbia Initiatives Corporation (LCIC) and the municipalities can use to better support our local businesses. 135 businesses were visited by volunteers from the City of Rossland, City of Trail, Village of Fruitvale, Trail & District Chamber of Commerce, Basin Business Advisors, Community Futures of Greater Trail, Ministry of Jobs, Tourism and Skills Training, and KAST. > > >


WORK WEST KOOTENAY (WWK)

WorkWestKootenay speaks to those looking to combine professional success with lifestyle. Given the focus on outdoor pursuits and recreation that drives the target audience of the orgranization, the voice is one that is conversational with a much more casual tone.


Dear Economy: Don’t Underestimate the Impact of Canadian Seniors

On this election day, the lives of seniors has been an issue of conversation on each of the candidate’s campaign stumps. For good reason. It’s amazing what a difference a couple of generations can make as Canada has successfully set the bar for the world regarding the standard of living for our folks over 65.
This needs to continue... > > >


The Kootenays- Your Happiness Place!

Grow where you are planted… or so the saying goes. But what if where you’re planted is driving you crazy, or totally bringing you down?!
While genetics and upbringing determine our mood levels and sense of well-being to some degree, approximately 40 percent of our happiness is actually within our control. According to some experts, research in the field of positive psychology has shown that happiness is a choice that anyone can make.
It appears, perhaps, that part of the choice to be happy might actually involve where to live… > > >



If you would like to see more writing samples please CLICK HERE!

39

PROJECTS DONE

60000

WORDS WRITTEN

48

HAPPY CUSTOMERS

2914

CUPS OF COFFEE

HAPPY CLIENT!

  • “ It's been a pleasure working with (upended) this year; your work has been fantastic!”

    TERRY VAN HORN
    Economic Development Officer, LCIC

CREATIVE MINDS

TEAM MEMBERS

TRACY CONNERY

founder & creative director


Content of all stripes: writer, photographer, designer. Tracy brings over a decade of creative & inspired experience to the table.
Blogging, social media, web design, making pictures and creating stop-motion films, the sky's the limit!

PHILIP BOYER

lead developer


20 years and counting. Philip exists on the cutting edge of programming & development.
From web to apps, regardless the flavour, Philip can make your vision a reality.

UPENDED FREELANCERS

creative minds + work ethic + lifestyle = upended team!


upended creative fosters a collaborative virtual office which includes a team of talented freelancers.
Writers, designers and developers who are parents, travellers or are just simply most happy and productive working in their underpants, we hire the best!

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WE CAN HELP YOU

GET IN TOUCH


Beautiful British Columbia
Dewey Beach, Delaware

info@upended.ca

250.409.7404

UPENDED CREATIVE

© 2016 ALL RIGHTS RESERVED.

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